YOUR SKIN BUT BETTER
FOUNDATION + SKINCARE
The Concept:
Discover a foundation that gives you a better complexion instantly and better bare skin in 2 weeks. With skin-loving hyaluronic acid, aloe vera, and vitamins E and B5, it’s truly Your Foundation for Better Skin.
Meet Your Skin-Improving Foundation
Find Your Perfect Shade
It can be difficult to shop for a foundation online, where you can’t swatch shades to find your best match. This educational video makes it easy to pinpoint your perfect shade in 2 minutes from the comfort of home!
This campaign came to life through video, social, in-store displays, e-commerce, and more. The ad concept below represents the messaging strategy and hierarchy that was carried through all touchpoints for launch.
