The Concept:

Alli Webb, founder of Drybar, and Jamie Kern Lima, founder of IT Cosmetics, joined forces to launch Lash Blowout Mascara, which brings the benefits of a top hair salon blowout to your lashes. This story came to life through packaging, in-store displays, PR events, and videos exploring these two entrepreneurs’ inspiring, self-made careers as well as the power of their combined talents, encouraging everyone to: Discover Your Ultimate Lash Blowout.

Alli Webb and Jamie Kern Lima respond to questions about their entrepreneurial journeys as well as their collaboration, Lash Blowout Mascara