The Concept:

Through impactful, large images, this campaign shows the problem-solving power of IT Cosmetics’ products by hero-ing common beauty concerns and then showing how they are easily solved. Beauty Concern? IT’S MY SOLUTION!

This 360° campaign came to life through in-store displays, videos, digital content, including an interactive quiz, and fun, engaging social. The ad concepts below represent the messaging strategy and hierarchy that was carried through all touchpoints for launch.