PILLOW LIPS
HIGH PIGMENT MOISTURE WRAPPING LIPSTICK
The Concept:
High-impact color and lip-loving collagen join forces in this moisture-wrapping lipstick. Created to complement all skin tones and lip types, Pillow Lips Lipstick sends the inclusive, uplifting message: Embrace Your Pout.
Created for All Lips
Our lips are the gatekeepers to our voices, helping us tell our stories. This video is a celebration of lips of every shape, every shade, and every age.
This 360° campaign came to life through video, social, in-store displays, e-commerce, PR events, and more. The ad concept below represents the messaging strategy and hierarchy that was carried through all touchpoints for launch.
