CONFIDENCE IN A CREAM
Transforming Moisturizing Super Cream
The Concept:
Confidence in a Cream is the #1 Anti-Aging moisturizer in America that delivers 7 benefits in 1 simple step. Transform Your Skin with Confidence.
Confidence in Your Skin
Through a series of interviews spotlighting women of all ages, with all skin types and tones, we showcased the results this moisturizer delivers.
The ad concept below represents the messaging strategy and hierarchy that was carried through all touchpoints for launch.
